“Choosing the Right Blog Platform for Your Business”
Today let’s discuss how to choose the right blog platform for your business blog.
What is a Blog Platform?
A blog platform is a special type of blogging software to create and update your blog. You simply type your blog post to an online form, then click “Publish” and your post will be instantly published to the internet. If you can send an email, you can publish a blog.
The most widely used blog platforms include:
” Blogger – Free Hosting (Level : Beginner)
” WordPress.com – Free Hosting (Level: Beginner to Intermediate)
” Typedad – $4.95 to $14.95 per month (Level : Beginner to Intermediate)
” WordPress.org – Webhost-Based (Level: Advanced)
How to Choose the Right Blog Platform for Your Business
When choosing the blog platform for setting up your business blog, you have to consider the following factors:
- the cost for setting up your blog,
- the time for creating and maintaining your blog,
- the skills you currently have, and your willingness to learn some new software.
Most of blog software is not difficult to use. You don’t have to hire a professional or specialist to start publishing. Actually, most blogs can be setup in minutes, and you can learn how to use them as you go.
Those free and low-cost fee-based blog platforms use a simple text editor box for publishing. The cost differences vary depending on the type of blog you are running.
If you plan to host the blog on your own domain, you will need to consider hosting fees. Blogs run within the blog’s domain are usually free, but you will not have a simple address to work with. If you want a unique URL, it’s better to consider the different packages, even if you’re starting out with the very basic.
Next, you have to think about how much you know about blog design. If you are proficient with web design and templates, then this will be fairly easy. But if you don’t know where to start, there are plenty of blog templates available. Blog templates can help you construct your basic site, and then you can change it later when necessary. These can be easily replaced with a more comprehensive design. Actually, most blog platforms provide a variety of options, colors, and basic attributes to make your blog stand out.
Blog platforms such as WordPress can be very helpful in getting you setup with a professional look, especially if you have limited design skills and are not working with a web or graphic designer immediately. Blogger also offers customizable options, and you’ll find a range of colors and styles to choose from.
In short, you just have to choose the right blog platform for your business blog based on the factors: the cost, the time and your skills. Blogging is simple!